Experts in science have long discussed how scent, emotion and memory are intertwined. A sensory experience which triggered a rush of memories often long past and seemingly forgotten until that very moment where a scent is rediscovered and re-acquainted. Like an old friend enveloping you and transporting you back to an experience a place or even a time. In this way the power of scent transcends all of the boundaries that the modern world has to offer and presents a very real and very unique opportunity for business’s.
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